Who performed more on worth going to see? Country-wide Ranking and Categorization based on Performance in Travel and Tourism

  • Abdul Basit Lahore Institute of Science & Technology, Lahore, Pakistan
  • Abdul Aziz Khan Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan
  • Tehmina Fiaz Qazi Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan
Keywords: Countries, GRA, Performance, Travel & Tourism, Worldwide


This study attempts to rank different countries based on their performance in terms of travel and tourism and to categorize them into assemblages. The overall design of the study consists of a review of literature and analysis of secondary data as given on the website of World Development Indicators (WDI). It is a quantitative research study that uses Grey Relational Analysis (GRA) as a technique of investigation. On basis of the results of GRA, a classification has been made under a predetermined scheme of ensigns like exceptionally high, excellent, above average, average, below the average, poor, and very poor performance of countries in travel & tourism. Findings of the study show that under exceptionally high ensign majorly, there are member countries of European Union (EU), whereas, under very poor ensign mainly member countries of Economic Co-operation and Development (OECD) are categorized. It is an original research study based on country-level data analyzed through a valid mathematical technique of investigation that can generate objective results. This study is useful for the international community/institutions, policymakers, local governments, researchers, tourists & travelers, and society at large since it provides deeper insights into the phenomenon.