A Semantic Analysis of Language of TV Commercial Slogans
Keywords:
Semantics, Associative Meaning, Emotive Meaning, Reflective Meaning, Social Meaning.
Abstract
This paper highlights the semantics types of meanings of the slogans of TV commercials. In this paper, the researcher will discuss Semantic types of meaning by Geoffrey Leech (1981). Semantics deals with the meaning whether it is literal or non-literal. This study focuses on the semantic analysis of Pakistani TV commercials and the researcher has selected the data with very keen observation to highlight the objectives of this research paper. The researcher has limited the study only to Pakistani TV ads. The data for this study is selected year-wise from 2019- 2021. This research data highlights Emotive, Associative, Reflective, and Social meanings that are projected in a sample of the study.
